SERP Audit of your Resort or Hotel

 Well, I can only nudge my hotelier friends to wake up the potential of using serp to your advantage. If you need proof that it can get you more booking, more filling, more enquiries, then check out the original link which I'm sharing it here. https://blog.hubspot.com/marketing/serp-features. 

How can Hotels and Resorts Make use of SERP for attracting potential guests?

Images, links, snippet, video, review, are the common aspects of serp that can trigger action by the web visitor. 

Top SERP features for Hospitality Biz

Time to do a SERP Audit of your Resort or Hotel

This is a simple exercise a hotel marketing staff can do. All you need is to google with your brand name or use a relevant keyword of your business. The results you see on the serp will give you a perspective about the visibility of your brand.

Importance of Writing Frequent Blog posts on the official blog or getting an influencer to write a blog about their experience in your hotel or resort!

In-bound marketing or the tactic of getting customers to reach you through your online presence has immense potential. This is one reason why most hotels and resorts use celebrities, online influencers to write about their experience with their brand. When more reviews and recommendations are seen online, then there's a good chance that such links can appear on google search and that can fuel more brand recall or links will appear on google search results. 

While I searched for a hotel in Miami, I came across this link, which was a review written by a LGBTQ couple when they stayed at Shelbourne hotel in Miami. And, the post written by them covered a full account of the facilities, rooms in the hotel and other highlights of the hotel.

So, if you're looking for an influencer to write a post, then you can use this as a sample. If you wish to hire me to write a hotel experience post, then I shall pick ideas from this post and use it to mesh a new blog post about your hotel or resort. 

Refer this link: https://2traveldads.com/review-of-shelbourne-south-beach-miami/

And while writing this post, I was thinking of this aspect.

If you have North Indians visiting your travel property, then what are the things they like?

What kind of experience or familiarity will be cool for Bengalis? If they see river fish ( Rohu Fish) curry “Machher Kalia.” on the menu, then it's likely to trigger a flood of excitement and eagerness to taste it. Imagine, if a Kerala resort which is popular with Bengalis takes the effort to make their sweets and fish curry, then it will definietly be a winner. 

What type of memories will trigger joy for honeymoon couples? 

And, finally what will middle-class Keralities think about a stay in your property? What will get them a kick? 

This is a an exercise for hotel marketers to self evaluate about the online visibility! 👆